This Tug-of-War For the Cable News Network Highlights The Extent to Which Flawed American Journalism Truly Is.
On Thursday evening, amid swirling speculation regarding a shooting at Brown University, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.
Although it is by no means a flawless news source, her message rang true to many. It is one of the broadcasters where one can locate fact-based and mostly trustworthy reporting – especially during crises like the one developing close to a New Hampshire storage facility.
An Uncertain State Amid a High-Stakes Battle
Yet the news network, now four and a half decades old, finds itself in a precarious state as two giant media corporations vie for ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has turned into a high-stakes game of business acquisition, not as a question of what serves the information-seeking public.
“This is yet another example of the profound systemic issues with origins in decades of policy decisions,” said Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.
The speculation about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a broader point.
“It is often framed as a business story with key players as the protagonists, but there is scant discussion of the public interest,” Pickard said.
The Additional Element: Political Influence
The network's predicament is made more complex by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his chief “fake news” adversary.
Recall the shouts of “CNN sucks!” at his rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now claims that CNN needs new ownership. This can be interpreted as ownership that will shield him from journalistic oversight. That is part of why he seems to support Paramount Skydance, which has made a unsolicited offer.
There is a basis to prefer that bidder more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently installed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that historic news network.
A Possibility of Further Instability
Significantly, if Netflix is successful, CNN and other cable outlets would first be separated into a standalone company. This might be a welcome development to many at the network, but it’s not exactly a secure position. That setup could set up CNN for another sale. The cycle continues.
According to Timothy Wu, a great deal of this is illegal, anyway. The well-known analyst of big tech’s dominance recently argued that anti-trust laws should block both deals.
“Either merger would be detrimental to the country, and both should be opposed by the government,” Wu recently wrote.
The Fundamental Problem and a Potential Solution
Whatever happens regarding CNN, the larger issue endures.
“The present media landscape is a highly structure that undermines democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard said. Government actions – dating back to the 1930s and 1940s – helped to build this hyper-commercialized monster, and new policy decisions can address it.
Is this likely in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Reform is highly improbable now, but that doesn’t mean it will be impossible forever.
Measures that support independent news organizations, reinforce local journalism, subsidize public media, and prevent the consolidation of media power in too few hands are achievable – they are necessary for a functioning democracy.
When it comes to media ownership, larger is not superior. And news organizations like CNN shouldn’t be pieces in the newest acquisition battle.